Grassroots Marketing Alliance is a social marketing company offering advocacy, market research and social marketing support.

The solar schools website is one example of our community based marketing programs. The website concept was first developed by Grassroots Marketing Alliance in conjunction with Brown Paper Bag to provide schools with an opportunity to understand their energy usage and then take action to reduce it.

Our ideology is to utilise technology readily accepted by students today to stimulate interest in energy education through the use of the real time data in classroom analysis.

Through solarschools.net we deliver outcomes that are mutually beneficial to the school community and to government and private sponsors. The program is a success due to the web design and development expertise of Brown Paper Bag.

Together, the Alliance is able to deliver initiatives and profiling opportunities for any industry based on solid and sustainable foundations.

Solarschools.net has won numerous web based awards for its innovation and intelligent use of real time data to effect behavioural change; we lead the market in utilising the web to support education in schools in meaningful and challenging ways and we are committed to helping schools share their learning’s without geographic limitation.

The integration of programs, which have relevance to community, is of paramount importance to the success of the out initiative. As such, the direction of a Corporations marketing spend into programs that support the community base in meaningful ways is a far better approach to typical mass marketing techniques.

The most successful and cost effective programs in society have a strong foundation in their Grassroots!

For more information regarding social marketing opportunities contact dalia@grassrootsalliance.com

The average office worker throws away 50 kilograms of high-grade recyclable paper a year .
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