SolarSchools.Net :: The national Solar Schools Educational Website

About the developers of the solar schools website.

Grassroots Marketing Alliance is a social marketing company offering advocacy, market research and social marketing support.

The solar schools website is one example of a community based marketing program developed by Grassroots Marketing Alliance. The Grassroots Alliance relies on education & community awareness raising initiatives, to deliver outcomes that are beneficial to community and in doing so also provide a positive profiling opportunity for sponsors. In order to insure exposure to the message, many different mediums are utilised. The integration of programs, which have relevance to community, is of paramount importance to the success of the marketing opportunity. As such, the direction of a Corporations marketing spend into programs that support the community base in meaningful ways is a far better approach to typical mass marketing techniques. Grassroots Marketing Alliance strives to develop programs that support sustainable communities while providing a platform from which corporations can profile themselves in a more meaningful and thereby profitable manner. In doing so, Corporations are provided the opportunity to develop brand relationships with the general public in ways that are meaningful and add value. In order to ensure the success of such programs is maximised, Grassroots Marketing Alliance relies upon the web design and development expertise of iWeb Solutions and the graphic design capabilities of GreenpondTSG. Together, the group is able to deliver initiatives and profiling opportunities for any industry based on solid and sustainable foundations. Social Investment marketing is applicable to any industry or Corporation and is more effective than its commercial counterpart, since it aims to influence people's ideas and behaviour. Moreover, marketing social products with a tangible base requires the corporation to also stimulate the demand for the service. Social investment marketing can achieve this dual, self sustaining outcome. The difference between commercial and social marketing thus lies, not in the methods they use, but, in their content and objectives. Commercial marketing, in contrast, simply tries to steer existing patterns of thought and behaviour in a certain direction, convincing consumers that a certain brand is superior. Without having related the product and brand in a meaningful manner to the consumer, a commercial campaign can achieve only limited results.

To find out more contact the Alliance via info@grassrootsalliance.com

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